Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations. Bloggers love using Canva because it allows them to create sleek, custom graphics which can be easily formatted with just a few clicks and WYSIWYG drag and drop functions. Canva offers all these features with a free plan, and even more features with Canva Pro.
- Ease of Monetization
- Platform Stability
- Integration with Self-Hosted Blog
- Publishing Tools
- Writer Support
Date Founded: Jan 2012
Canva was founded in January 2012 in Sydney, Australia by Melanie Perkins, Cliff Obrecht and Cameron Adams. In May 2019, the company announced acquisitions of Pixabay and Pexels. These sites allow individual photographers to share their work for free, and the photos can be used by Canva users in their designs.
The growing importance of visual branding means more digital marketers are turning to graphic design tools and software for their graphic design needs. After all, research shows that people tend to remember up to 70% of what they see and hear (in the form of images and video), which is far more than is retained from consuming just text or audio.
When it comes on to creating visual content, Canva is among the most widely used platforms. If you have ever wondered about this tool and whether bloggers should include it in their content marketing arsenal, stick around. This article will dive deep in explaining what Canva is all about, including its most common uses, features, and how it stacks up against similar tools.
What is Canva?
Canva is a multimedia design solution that can be used to create a variety of digital content for web or print usage. The software simplifies graphic design for people of varying design skill levels, from beginners to experts. You can use the software to create all types of visual content, whether for social media, blogs, web design, events, and print. The browser-based tool offers an easy-to-use drag and drop interface, as well as millions of free and paid design templates, pre-sized social media templates, stock images, fonts, illustrations, and other graphics.
Based in Sydney, Australia, the company was co-founded in 2012 by Melanie Perkins, along with Cameron Adams, and Cliff Obrecht. Since launch, Canva has grown substantially to over 30 million active users per month. Over two billion designs have been created on the platform to date, with an average of about 140 million being made per month. In addition, the website is now available in dozens of languages, More than 55% of users utilize Canva in non-English languages.
Canva’s top features include
- Pre-sized layouts and templates
- Graphics optimized for social media and blogs
- Stock photos, icons, illustrations, and vectors
- Image editing tools, including background removal, cropping, resizing, etc.
- Gif maker
- Presentation maker
- Desktop publishing tools for web and print
- Drag and drop editor
- Font library
- Resume builder
- Project collaboration
- Social media planning
Who uses Canva and what is it used for?
Canva’s users range from individuals working on DIY design projects to professional social media marketers working for small businesses. Full-fledged experts at large design agencies can also use Canva to collaborate with their teams on various visual branding projects. It is also suitable for bloggers looking to add visual oomph to their articles and posts.
In fact, bloggers can use Canva for a variety of image creation and design needs, including:
- Finding suitable, royalty-free stock images
- Creating images to accompany blog posts and social posts
- Creating informative infographics
- Adding eye-catching graphics and illustrations to posts and pages
- Making web banners and ads
You can use Canva to create a stunning array of visual content. Millions of entrepreneurs use it for all their visual branding needs, including social media headers, posts and stories. The software is also used to create resumes and presentations. Canva can also be used to create flyers, invitations, brochures, catalogs, and other documents.
To break it down, below are some of the most common types of graphics design uses of Canva:
- Adding photo filters: Canva allows you to do basic photo editing and retouching to create images that look stunning on Instagram and other graphic-intensive platforms.
- Creating image quotes: Image quotes are used widely on Facebook, Twitter, Instagram, and on many blogs. Canva makes it easy to create them using a variety of templates.
- Making branded images: Adding your logo, hashtags, website URLs, social media handles and other branding marks to your images can be done using Canva. This allows you to create images that promote brand awareness.
- Cover images: Social media marketers and web designers can use Canva to create cover images for social pages, including Facebook and LinkedIn, as well as eye-catching web banners.
- Pinterest images: As a highly visual platform, Pinterest pages demand beautifully-designed graphics that attract viewers to click. Canva offers numerous pre-made Pinterest graphics that can be used to create product pins, pins for blog posts, and other related content.
- Instagram Stories: With Instagram being another graphics-heavy platform, many of its users rely on Stories marketing to engage their audience. Canva simplifies the process of making Stories by offering hundreds of templates optimized for Instagram.
Whereas making any of the above may have posed a challenge for people with little or no design skills, Canva makes it easy due to its large library of templates, images, and filters.
Canva Key Features
Canva allows writers to easily design stunning blog banners for their posts.
Canva allows anyone to create custom infographics and graphical depictions of data.
Small Business Tools
Canva offers small businesses the tools to create any marketing material they may need, including logos, social media post templates, flyers, white papers, and icons.
Canva Pros and Cons
There are many advantages to using Canva for graphic design as a blogger:
Easy to Use
Creates Blog Banner Images
Creates Custom Infographic
Creates Logos, Favicons, and Icons
Free Plan and Affordable Premium Plan
While no graphic design platform is perfect, Canva is pretty close. Still, there are a few platform limitations worth mentioning:
Some Graphics Are Only Available in Premium Version
Lack of Content Discovery Function
Does Not Work Offline
Free Version Not Great for Collaboration
Limited Integration with Third Party Apps
Canva Platform Statistics
million monthly active users
years in business
in global website rankings
Black Background w/ White Text Overlay and Colorful Images
These 100 custom Canva templates contain solid black backgrounds, a bold text overlay, and high quality, royalty free images. These images are a great way to make a statement, without requiring complex diagrams or illustrations. Although these images were designed to serve as blog banners, they could also be used in social media posts, infographics, and book covers. This set includes 100 customizable Canva templates. As with all of our Canva downloads, these images can be edited in the free version of Canva.
$19.99 for a limited time only
*By purchasing you agree to the Terms & Conditions
Sample Templates from this package (100 blog banners)
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