Medium

Platform Review

Medium is one of the better known free blogging platforms. The site features amateur writers alongside well known writers for major media publications. Medium writers are paid through the platform’s Partner Program, which distributes money based on total article read time. The site is popular among bloggers because it is free for writers, requires no web design or technical expertise, and its posts are beautifully formatted.

Medium Course

Download Blogging Guide’s Medium writing course to get started making money on Medium.

Medium Writer Facebook Group

Medium Facebook Group

Join our Facebook group to chat with other Medium writers and ask questions.

Medium Newsletter

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  • Ease of Monetization
  • Platform Stability
  • Integration with Self-Hosted Blog
  • Publishing Tools
  • Writer Support

Platform Details

Name: Medium
Date Founded: August 2012
Website: Medium.com

Medium was created by Ev Williams in August 2012. Williams coined the term “blogger” and was instrumental in the popularization of the term “blog”. In many ways, Medium is the natural extension of Williams’ previous companies, Blogger and Twitter. Medium makes writing and publishing content of all lengths incredibly simple.

About Medium

what is medium?

Medium is one of the most popular blogging and digital publishing platforms on the Internet. It allows anyone to easily create and publish a blog post, with a sleek and minimalist design. Medium is popular among writers because of its Partner Program which allows writers to get paid for articles that are posted on the platform.

Medium Platform History

Medium was founded in 2012 by Twitter co-founder, Ev Williams. The platform has made many pivots, but in its current version, it charges readers $5 per month to read all of the content behind its metered paywall. Writers who publish on Medium are eligible for payments based on the performance of their blog posts.

Who can write on Medium?

Anyone can write on Medium. Amateur writers have the opportunity to write alongside professional authors. Writing on Medium is free for all authors.

How can i find publications looking for submissions?

If you want a comprehensive list of all publications created, Smedian and TopPub. Both of these platforms list and organize Medium publications. If you are looking for a filtered list of actively run publications, whose editors won’t waste your time, I would suggest checking out Active Publications. Active Publications is a compilation of active Medium publications accepting article submissions.

What tools do you recommend for new medium writers?

Medium Partner Program

What is the medium partner program?

The Medium Partner Program (MPP) is the compensation program through which Medium pays its writers.

How does Medium calculate Partner PRogram earnings?

Medium calculates its writer payments based on the total time Medium paying subscribers read an article, known as member reading time. Medium then pays writers proportionally, a share of the $5 per month subscriber revenue. Writers whose articles have a higher member reading time, are paid more.

How much money do medium writers earn per month?

Earnings on Medium range from $0 per month to over $30,000 per month. However, these top earning writers usually have massive followings on the platform or consistently write viral content.

How much money do individual articles on medium earn?

Individual article earnings, much like monthly earnings, can vary significantly. Some articles will earn $0, while viral content can earn thousands of dollars in a short period of time.

Platform Comparisons

Medium vs Substack

Medium and Substack may serve an overlapping user base, but the actual offering of each platform are quite unique. Medium allows bloggers to easily create, publish and monetize their blog. Substack allows users to create a subscription-based email newsletter and charge readers for access to this content. Click here to learn more about the differences between Medium and Substack.

medium vs WordPress

Medium allows bloggers to publish content to Medium’s platform. WordPress allows bloggers to create their own website/blog which is self hosted. While creating your own self-hosted blog requires more effort, it gives users a greater degree of freedom in designing the layout and customizing the features offered on their blog. Click here to learn more about the differences between Medium and WordPress.

MEdium vs Quora

Medium was created to host longform content. It is both a platform and a publisher. The content is housed behind a metered paywall, in an attempt to get readers to subscribe to its vast array of content. Quora is intended to be a question and answer site. It does not put up a paywall but it does have an adwall which encourages readers to sign up and become users. Quora generates money through ad revenue. Click here to learn more about the differences between Medium and Quora.

MEdium vs Amazon KDP

Medium is a platform for publishing blog posts. Amazon KDP is a platform for publishing eBooks. To learn more about the publishing opportunities on Amazon KDP, click here.

MEDIUM KEY FEATURES

Design / Aesthetic

Medium’s layout is simple, clean, and allows anyone to create a stylish post or publication with minimal technical expertise.

Medium’s engineers and designers have spent a lot of time developing fonts, page layouts, and formatting features which all display beautifully, on any size screen.

Unless you are quite tech savvy, this is surprisingly hard to replicate on your own self hosted blog.

Clean design is not only reassuring to writers who are investing their time in the platform, but readers who are confronted with a deluge of websites, blogs, and articles on a daily basis.

Massive Built In Audience

Medium has nearly 100 million unique monthly readers. It also has somewhere between 200,000 and 400,000 paying subscribers.

For a new writer, Medium has an unparalleled built in audience.

While there is plenty of competition among writers, you can gain a following and earn money for your articles, due to this built in audience, in a relatively short period of time.

It would take years to replicate even a fraction of this traffic on a new self hosted blog.

Premonetized Structure

After finishing an article on Medium, you have the opportunity to check the box to be eligible for curation review and distribution across Medium.

Checking this box means that your story is also eligible to be part of Medium’s metered paywall, and can earn money if you are in the Medium Partner Program.

You don’t need to install on page advertisements, use affiliate links, or promote products (which is how you would typically monetize a self hosted blog).

Medium’s Partner Program allows you to instantly monetize your content.

Write. Publish. Earn.

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Domain Authority

Medium has extremely high Domain Authority.

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Medium’s 96 Domain authority makes it a force to be reckoned with when it comes to competition among otherwise equal pages in search engines.

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Million Monthly Readers

Reasons To Write On Medium

Below is an infographic outlining some of the best reasons writers should consider blogging on Medium.

 

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MEDIUM POTENTIAL EARNINGS

Medium Partner Program Earnings

One of the reasons writers love publishing on Medium is that they are eligible to earn  money through the Medium Partner Program. The Medium Partner Program (MPP) is the compensation program through which Medium pays its writers.

Medium pays its writers based on total member reading time.

How much can writers actually earn on Medium?

The two charts below offer some data points around potential medium writer earnings.

The first chart shows Medium Partner Program historical earnings data, released by Medium in their monthly update. The first tab shows the most earned by any single author in a month and the second tab shows the most earned by a single story in a month.

The second chart shows Medium Partner Program historical earnings data, released by Medium in their monthly update. The dark blue line represents the percentage of active Medium authors who earned any money that month. The light blue line represents the percentage of Medium authors who earned over $100 that month.

MEDIUM PROS AND CONS

MEDIUM PROS

Medium is one of the most popular publishing platforms on the Internet. And when you stop and evaluate Medium and what it offers as a platform, it is easy to see why.

Whether you are a writer who is considering creating a Medium account, or you are an experienced blogger who is debating exploring other platforms, Medium has a lot to offer.

b

Minimalist layout

Optimized for mobile

Large built-in audience

No website design required

SEO friendly

MEDIUM CONS

While Medium is an amazing platform, there are a number of limitations. Not all of these limitations are unique to Medium specifically, but they are still worth mentioning.

Most of the limitations center around the lack of writer control, which is a natural trade off when a writer publishes content on any third party platform.

s

Risk of platform failure

Inability to customize article format

q

Articles can't be monetized with ads

e

Writers can't natively build exportable email list

Hard for new writers to develop a following

MEDIUM WRITING TIPS

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MEDIUM ARTICLE FORMAT

If you are a new writer on Medium, or an especially curious one like me, you probably have looked at ways to improve the formatting of your Medium articles.

Medium has published a couple articles on article formatting, but many are useless to new writers. These articles are typically outdated, lack proper visuals to demonstrate how to use various features, and even if there is quality information, it is usually distributed across a seemingly random array of articles.

To learn more about Medium article formatting, read our comprehensive guide. To learn more about the formatting options included in the Medium editor, hover over the blue + icons below:

L

Create bold text. Click here to read full instructional article.

L

Create italicized text. Click here to read full instructional article.

L

Create hyperlinked text. Click here to read full instructional article.

L

Increase title text size. Click here to read full instructional article.

L

Decrease title text size. Click here to read full instructional article.

L

Create block or pull quotes. Click here to read full instructional article.

L

Create drop caps letter. Click here to read full instructional article.

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Leave a private note. Click here to read full instructional article.

MEDIUM VS SUBSTACK

Medium vs. Substack

One of the most common questions asked by writers is:

Which platform should I publish on? Medium or Substack?

While there are a number of common features between Medium and Substack, there are also many differences. This article examines the two platforms in-depth and help writers determine which platform is best for their writing (if not both).

This infographic also offers a quick comparison of the two digital publishing platforms.

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Medium Platform Statistics

Million Monthly Users

Domain Authority

years in business

in global website rankings

Useful Medium Articles

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