EVERYTHING you need TO KNOW ABOUT

NEWSLETTERS

Learn everything there is to know about creating, designing, marketing, and operating a successful newsletter.

Newsletter Topics

Newsletter Monetization

Learn how to monetize your newsletter and make a part-time or full-time income just from newsletter subscriptions.

Creating a Newsletter

Learn how to create a newsletter even if you are not tech savvy, and have no email marketing experience.

Newsletter Tools

Learn what tools top newsletter publishers use and how these tools might benefit your newsletter.

Substack Newsletter Earnings

Learn how much money you can make through the publication of a subscription Substack newsletter.

Types of Newsletters

Learn how to make your newsletter look amazing (even if you have a limited budget and no design skills).

Grow Your Newsletter

Learn how to drive organic traffic to your newsletter using replicable and white-hat methods.

Newsletter Terminology

Learn newsletter specific terminology so that you better understand the core concepts digital publishers discuss.

Newsletter FAQs

Why is it important for bloggers to build a newsletter?

#1: Emails Give You Control Over Your Own Traffic
With a big email list, you can easily drive lots of traffic to your posts simply by sending out an email. If you’re relying on Google, you’re competing against lots of other blogs. And if Google decides to change its search algorithm you could lose a lot of traffic very quickly. But with email you have full control. Even though they can get caught in people’s spam filters, most of them will get through. And even if only 25% of your subscribers open their emails (which isn’t a terrible open rate), they can still drive a lot of traffic to your blog.

#2: Emails are a Great Way to Build Relationships with Your Readers
Emails feel personal in a way that blog posts rarely achieve. They’re also private. Your readers can reply to you, and you alone – a far cry from a comment that everyone can see. So when you write your newsletters, try adding a bit of personal information that you wouldn’t share on your blog. Emails are more ephemeral, so they’re a great place to drop in a few words about your life and what’s happening around you. (You can talk about those things on your blog, but the post could be found and read years later.) Of course, engagement goes both ways, and you can encourage readers to email back. You may find some readers who’ve never commented on your blog, but are very happy to engage with you by email.

#3: Email Drives Sales of Your Products and Services
While social media can be a great place for conversations, it’s typically not a good place for sales. It may help people find out about your blog and connect with you, but email is a great place to ask for the sale. The cost of an email list can be a bit off-putting when you’re starting out. (We’ll be taking a look at the costs involved in a couple of weeks’ time.) But the power of email to drive sales should make it far more worthwhile.

#4: Emails Let You Point Readers to Where You Want Them to Go
Email is a brilliant way to direct readers to where you want them to go. For instance, you can:

  • Link to your blog posts. Not just the recent ones, but also posts in your archive readers may have missed or forgotten about.
  • Link to your Facebook group, Twitter account, etc. If you’ve set up a new Facebook group your readers might be interested in, you can promote it in your newsletter.
  • Link to a survey or poll. This can be a great opportunity to find out more about your readers, and ask them what sort of content they’d like to see more of.

#5: Email Lists Let You Target Different Groups of Readers
When you publish a post on your blog, it goes out to everyone who’s subscribed for updates, via email. But with an email list you can ‘segment’ the list into smaller groups. For instance you could have people who aren’t subscribed to another list you have. This can help you avoid sending too many promotional messages to the same people (e.g. those who have signed up for both your “newsletter” list and your ‘waiting list’ for a digital course.)

How much does it cost to run a newsletter?

The cost to run a newsletter ranges from completely free (utilizing newsletter creation platforms which charge no up-front fees, such as Substack, Revue, or Buttondown) to an expensive and full-featured CRM with advanced email marketing automation, cost $300+ per month.

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