The Best Blogs About Blogging

The Best Blogs About Blogging

The Best Blogs About Blogging

the best blogs about blogging, blogs on blogging, best blogs on blogging, top blogs on blogging

Written by Casey Botticello

January 18, 2021

Blogging has become the essential pillar of content marketing. And while there are blogs covering virtually every imaginable niche, when I ran a recent Google search for the “best blogs about blogging” I was shocked to find the top results were riddled with defunct sites.

Since Blogging Guide has become a major resource for bloggers and digital marketers, I decided to develop a current list of the best blogging websites in 2021.

These are all resources that I recommend to Blogging Guide subscribers, and that I personally follow to stay up-to-date on digital publishing, marketing, blogging, and eCommerce trends.

All of the blogs on this list contain a blog that is directly about blogging or focuses on a relevant blogging related topic (digital marketing, freelance writing, website design, digital publishing, etc.). Some of these blogs are large content marketing blogs attached to a SaaS product (HubSpot), whereas others are small blogs operated by a single writer offering blogging tips (Bloggingwithmo).

    1. Buffer

    Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

    Buffer is one of the few tech companies built around the concept of radical transparency. As part of this, they operate both a company blog and a marketing blog. Both are full of amazing content and are essential reading for anyone trying to make it as a blogger or establish an online presence.

    An example of the high quality posts produced by Buffer:

    Why social commerce will rule social media in 2020

    2. Copyblogger

    Since 2006, Copyblogger has been teaching people how to create killer online content. Copyblogger started as a simple one-man blog. It evolved into a highly profitable company with 8 figures in annual revenue thanks to useful content, smart copywriting, and exceptional products and services. They also have an incredibly useful blog, which covers a wide range of writing and marketing topics. True to its name, Copyblogger is rich with well-written content, and a clean minimalist website design.

    An example of the high quality posts produced by Copyblogger:

     Why You Think Content Marketing Doesn’t Work

    3. Content Marketing Institute

    Content Marketing Institute desribes itself as “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling.”

    An example of the high quality posts produced by Content Marketing Institute:

    100+ Content Marketing Predictions for 2021

    4. HubSpot

    HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. HubSpot also contains one of the most comprehensive collections of blog posts explaining the ins-and-outs of marketing and sales.

    An example of the high quality posts produced by HubSpot:

    How to Get on Board With the Digital Transformation [+ Examples]

    5. Marketing Insider Group

    Marketing Insider Group provides content marketing strategy and content development services that helps you build the business case, defines what you need to do, and delivers digital platforms that produce a measurable return on your marketing investment. They also have their own amazing content marketing blog, filled with tons of insightful articles.

    An example of the high quality posts produced by Marketing Insider Group:

    11 Digital Marketing Trends for Growing Your Business in 2021

    6. Blogging Guide

    Blogging Guide is an online community of writers. Our content is crafted to help new bloggers monetize their online writing. We also provide in-depth coverage of all digital publishing platforms, to help writers and marketers stay ahead of the curve.

    An example of the high quality posts produced by Blogging Guide:

     Substack Newsletter Review and Platform Tips (1 Year In)

    7. CoSchedule

    CoSchedule is a company offering a family of agile marketing tools that will help you stay focused, deliver projects on time, and make your team happy. You most likely know them from their famous free headline analyzer. CoSchedule also has an amazing marketing blog, full of high quality and in-depth posts.

    An example of the high quality posts produced by CoSchedule:

    Marketing Research Strategies: Ideas and Approaches to Conducting Research for Marketing Purposes

    8. Upland Software

    Upland Software is a leader in cloud-based tools for digital transformation. The Upland Cloud enables thousands of organizations to engage with customers on key digital channels, optimize sales team performance, manage projects and IT costs, and automate critical document workflows. They also have a great blog full of articles, whitepapers, and reports.

    An example of the high quality posts produced by Upland Software:

    Are B2B and B2C Going to Converge into One?

    9. Oberlo

    Oberlo is a platform that makes it easy to find awesome products to sell online. With Oberlo, you can access a huge variety of different products with just a few clicks. Whether it’s apparel, electronics, toys, beauty, or the next trending product, Oberlo makes it easy for you to find products from suppliers all over the world and instantly add them to your online store. They also have a really useful blog full of detailed case studies and articles.

    An example of the high quality posts produced by Oberlo:

    How I Built a Dropshipping Store That Made $6,667 in Under 8 Weeks

    10. Contently

    Great content marketing requires three key ingredients: a content strategy that delights your audience, a content marketing platform that streamlines campaigns, and great storytellers that make people care. Contently provides all three to help brands create high-performing content that builds awareness and generates leads. They also have several blogs focusing on strategy, digital transformation, storytelling, and freelancing.

    An example of the high quality posts produced by Contently:

     How to Map Content Marketing to Revenue, in 3 Steps

    11. Moz

    Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. They launched the Beginner’s Guide to SEO and their first Search Ranking Factors study, and have launched some of the first SEO tools. Basically, there are few that know more about SEO than Moz. Not surprisingly, Moz has an excellent blog covering SEO and online marketing, from a wide range of industry experts.

    An example of the high quality posts produced by Moz:

    How to Detect and Improve Underperforming Content: A Guide to Optimization

    12. Heidi Cohen

    Heidi Cohen’s Actionable Marketing Guide provides you with marketing insights on social media, content marketing and mobile – including the ever expanding world of connected devices and the Internet of Things. Every Actionable Marketing Guide article includes valuable insights along with practical tips and tactics you can easily apply to your current marketing and business plans.

    An example of the high quality posts produced by Heidi Cohen:

    Blogging: What I Wish I Knew When I Started

    13. InspireFirst

    Founded by Chris Craft in 2018, InspireFirst was launched to teach you the art and science of good writing. It is our goal to help you become a more productive and profitable writer. InspireFirst has an amazing blog covering writing and blogging tips, content marketing tips, productivity, keyword research, Email marketing, and much more!

    An example of the high quality posts produced by InspireFirst:

    3×3 Writing Process: 9 Key Steps for Writing More Amazing Blog Posts

    inspirefirst

    14. AND.CO

    AND.CO is a business management software designed to help freelancers, solopreneurs, and entrepreneurs save time on running their business. They also have an amazing blog geared toward freelancers and digital nomads.

    An example of the high quality posts produced by AND.CO:

    Why Freelancers Should Become Influencers to Increase Their Earnings

    15. Snappa

    Snappa was founded in 2015 when the founders noticed that a lot of small businesses struggled to create quality online graphics. Today, Snappa is used by thousands of marketers, entrepreneurs, and non-designers to create a wide range of graphics for social media, display ads, blog posts, and more.

    An example of the high quality posts produced by Snappa:

    7 Things You Need to Know About the New Facebook Page Layout [2021]

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    The Digital Publishing Landscape

    The Digital Publishing Landscape

    The Digital Publishing Landscape

    blogging guide digital publishing landscape, blogging platforms, blogging guide, medium blogging guide, substack blogging guide, free blogging platforms, passion economy, creator economy, digital publishing landscape, digital publishing platforms, creator platforms

    Written by Casey Botticello

    January 13, 2021

    Digital publishing includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes an editorial aspect, that consists of editing books, journals or magazines that are mostly destined to be read on a screen (computer, e-reader, tablet, smartphone).

    However, in the context of digital content creation as part of the growing passion economy, digital publishing specifically refers to a subset of platforms that help content creators:

    digital publishing features in the passion economy

    These platforms all help content creators connect with and monetize an audience. Some of the popular tools offered by these platforms to entice content creators are hosted blogging platforms, newsletter creation platforms, e-commerce tools, membership subscription services, and premium gated content.

    What is The Passion Economy?

    Over the past four decades, most workers have been losing out in terms of negotiating power and wages. Globalization, the decline of unions and automation have made it significantly harder for the middle class to thrive.

    For workers, this economy meant that it was best to conform, to follow the rules and show employers that they could accommodate their needs. Not following the rules meant taking risks that could jeopardize your livelihood. But becoming a mere cog in the well-oiled machine of the mass economy came with its trade-off: job stability and a decent pay.

    However, this trade-off has lead to many workers having to work long hours in jobs that they hate, merely to survive. Many of those who have opted out of the “traditional” workforce are part of the gig economy.

    This “gig economy” was marketed as the path to increased personal freedom and the chance to “be your own boss.”

    In the gig economy, workers could easily monetize their time in specific, narrow services like food delivery, parking, or transportation. The platforms were convenient for both the user and the provider: since they took care of traditional business hurdles like customer acquisition and pricing, they allowed the worker to focus solely on the service rendered.

    While these gig platforms offered workers some increased control of their time, the work was still largely unsatisfying to many.

    This lead to the rise of the “passion economy,” which is based on individual knowledge-intensive skills, as opposed to commoditization task fulfillment.

    Some examples of workers monetizing their individuality through platforms that power the passion economy:

    Passion Economy Platforms

    The passion economy is partly driven by a desire from workers to highlight their individuality. But it is also driven by the rise of many digital platforms that have enabled creators to monetize their content, knowledge, or skills. Below are some of the top platforms within the digital publishing sector that are competing for creators (organized by platform vertical).

    Digital Publishing Platforms by Vertical

    1. Pre-Monetized Blogging Platforms (Medium, HubPages, Steemit, Vocal, etc.)

    Medium is one of the best examples of the digital publishing platforms that have enabled content creators to monetize their writing. Readers are charged a subscription fee to access stories across the entire Medium platform. Medium features stories from both amateur writers and major media publications. Writers on Medium are compensated through the Medium Partner Program. The amount of money a writer makes is proportionate to the amount of time readers spend engaging with their stories. 

    In this arrangement, Medium functions as a marketplace for writers looking to monetize their work. Medium’s marketplace is entirely plug and play, meaning writers can sign up and start earning revenue with minimal set-up. 

    Medium benefited from an early mover advantage as well as a financial advantage. Medium has received over 150 million in private funding and its founder, Ev Williams (co-founder of Twitter) has substantial personal wealth.

    However, despite these advantages, Medium has struggled to define its business model. Although Medium has labeled itself a platform, it has at times tried to be a publisher as well.

    A publisher is in the business of creating content and growing readership. Medium saw an opportunity to create a new kind of publisher. Unlike traditional publications, Medium incentivizes an army of independent journalists and writers to produce a constant stream of good quality content. The advantage of Medium’s approach under the “publisher” model is that it doesn’t have to employ a large number of writers or any at all. It needs to grow its readership (in particular readers who are willing to pay for content) and figure out the best way to distribute revenue from subscriptions to the writers.

    Medium as a Publisher, medium publish, medium business model, medium blogging business model, medium publisher

    Medium-as-a-publisher provided readers with much broader and diverse content created by the army of independent writers and journalists. It’s worth the $5 per month subscription because you can’t get content from such diverse topics from many other publications. Subscriptions to a combination The Wall Street Journal, New York Times, Financial Times, The Atlantic, and other major publications, would cost users $250+ year.

    A platform, on the other hand, provides tools for publishers to create and publish content, as well as engage and grow readerships and subscriptions. The responsibility for growing audiences lies in the hands of publishers, not the platform. The value of the platform comes from making it easy for publishers to create publications and engage readers.

    Medium as a Platform, medium platform, medium platform vs publisher, medium business model, what is medium, medium.com business model

    Medium-as-a-platform interested many publications because it promised to solve their tech, infrastructure, and SEO problems. Publishers want to create content, not deal with the headache of constantly maintaining their own platform. Not only is it challenging to replicate the site aesthetics of platform like Medium, but is is also expensive, requiring a staff of several people.

    Both models are valid when viewed by themselves are viable. But they are fundamentally incompatible when used together. If you are a publisher, you have to focus on content discovery and readership growth. If you are a platform, you need to focus on infrastructure and readership engagement tools while accommodating the needs of publishers, or independent writers, to manage their publications.

    The result of these two conflicting business models?

    Medium is fighting off several other platforms who are offering writers clear (and potentially more lucrative) business models and platforms. A prime example of this is Substack, which is discussed in the following section.

     Medium Alternatives

    Although Medium is probabaly the largest player in the

    2. Newsletter Publishing Platforms

    Substack is another popular digital publishing platform powering the passion economy, and perhaps the most popular of the newsletter-specific publishing platforms. However, unlike Medium, Substack’s business model involves hosting subscription newsletter creation tools for writers.

    Substack requires creators to work independently to acquire customers (Medium provides a built in audience, with its Partner Program). Substack helps with distribution—providing tools for newsletter marketing, analytics, built in payment processing for multi-tiered subscriptions limited CRM functionality, and an easy to use email marketing system—but writers are largely responsible for growing their own newsletters.

    Substack poses a threat to Medium because, as a SaaS tool (as opposed to a marketplace tool), Substack offers more financial upside for creators who already have a large customer base. There are several ways in which newsletter creation platforms (such as Substack) threaten marketplace tools, such as Medium:

    • Substack will poach top writer talent from Medium. Medium has attempted to slow this “platform brain drain” by keeping in place various systems that are frustrating to Medium writers, but are effective in discouraging these writers from starting on a new platform. The most obvious example of this is Medium’s low level of email list portability and the difficulty of communication with followers. As explained in the previous section, Medium has attempted to act as both a publisher and platform. This moat is largely superficial, though, as platforms like Substack prove. Since Medium requires no exclusivity from its writers, most writers eventually will make the determination that “owning their own email list” and being able to communicate with their followers, independent of Medium as an intermediary, is worth leaving the platform over.
    • Substack’s current business model is much more scalable than Medium’s business model. Medium is a marketplace where writers can easily monetize their writing. Substack is a SaaS tool which simply provides the technical infrastructure allowing writers to create their own newsletters. In the Substack model, newsletter writers are responsible for all writing, editorial planning, marketing, and ultimately building an audience. Substack makes money by charging a processing fee which is a percentage of a newsletters revenue. Medium’s model relies upon content curation, (some) editorial direction, and it needs to manually moderate content. All of this is time intensive and expensive, making it hard to scale.
    • Medium’s model was successful in driving growth over the past 8 years, but it also was effectively subsidized heavily by large venture capital investments. It is tricky to say since Medium is a privately held company, but there is no evidence that Medium is actually profitable. Substack, by its very design is much more likely to achieve profitability, first or faster. The team required to run Substack is very lean, and the marginal cost of adding a new newsletter to their network is extremely small.
    • Substack’s business model aligns the financial interests of writers and Substack better than the financial interests of Medium writers and Medium as a company. If I publish my writing on Substack, Substack only makes money if I succeed in selling subscriptions to my newsletter. Medium, by contrast, benefits from the content provided freely by writers. Medium writers, however, have little ability to control their earnings. They are dependent upon earnings that Medium allocates (Medium currently uses Member Reading Time to proportionately allocate earnings). Let’s say I write an article on Medium that goes viral through organic search traffic. This article could earn a very small amount of money (or none at all) because writers are only paid for reading time from paid medium subscribers. In the most extreme case, is is possible that I could write a viral article with millions of views, receiving little or no compensation for my effort, and Medium would reap the full upside of the article’s success as this helps boost paid platform reader subscriptions.

    While Substack does have some advantages over Medium, I am not saying that Medium will collapse. I am also not ruling out the possibility that Substack itself will fail.

    Why?

     

    •  Substack is not competing for passion economy creators in a vacuum. Substack faces direct competition from platforms such as Revue or Buttondown. Further, the service offered by Substack is not proprietary, meaning additional competitors could enter the field at any given time.
    • Substack is vulnerable to “platform brain drain” much like Medium. In the case of Substack, top earning publications can and sometimes already have left Substack, in order to avoid paying Substack their fee or because they want to build a custom publishing platform, designed to meet their followers needs better.
    • Substack newsletters face less direct, but strong competition from private membership communities. These online community building platforms contain a wide range of features (with a newsletter being among the simpler platform features.

    3. Video Publishing / Streaming Platforms

    Twitch is a leading live video streaming platform, which caters to the viewers with videos of different genres, ranging from music, cooking, Q&A, and instructional sessions, to video games and everything in between. It is just like YouTube, but with only live videos. Launched in 2011 by Justin Kan, Twitch made its initial impact catering to a niche of online gamers and got acquired by Amazon in 2014.

    Live streaming on Twitch is quite easy as well. You have to download the Twitch App, register, and log in. Then you will have to click on your profile image tab (upper left corner) and click the Go Live option, follow it up by setting the video stream, and just like that, you are broadcasting live. When the viewers are watching the live stream, the split-screen display shows what the broadcaster is seeing on his/her monitor.

    If we talk about traffic, then in the second quarter of 2019 it was recorded that Twitch streamed 2.72 billion hours, leaving behind YouTube with just 736 million hours of video streaming. It is proof enough that Twitch is preferred more by the viewers than YouTube Live. If we talk about online games live-streaming, in the first quarter of 2020, Twitch had a recorded viewership of 1.49 billion streams, followed by YouTube Gaming with 461 million, FaceBook Gaming with 291 million, and Mixer with a mere 37.106 million streams. Periscope did not even make the list.

    When your audience grows, so does your potential to earn money. But there are a few ways you can cash in as you’re still growing your following:

    Donations

    Twitch users like to support their own. One of the main ways they do this is by donating money to their favorite streamers. Add a “donate” button to your channel — via PayPal or a third-party app, such as Streamlabs — and let viewers show you the money.

    Brand Partnerships

    Companies use Twitch streamers to get their products in front of people, and the streamers get a kickback in return. This is typically referred to as a partner or affiliate relationship (not to be confused with Twitch’s partner and affiliate programs, more on that later).
    Affiliate opportunities for Twitch streamers can come from companies that sell hardware and software, energy drinks and accessories, such as headsets and chairs. Commissions vary, but for example, Razer — the hardware and software company — offers affiliates up to 20% commission on the sale of its products.
    Brands don’t typically come to you unless you’re a big-time gamer. Talk with other streamers to suss out affiliate opportunities.

    Merchandise

    If you have a dedicated audience, consider selling your own merchandise — think t-shirts, stickers, coffee mugs and laptop cases — via a third-party site such as TeePublic or Spreadshop. Just create a storefront, stock it with items — bearing your own design or curated from other sources — and promote it on your Twitch channel.

     

    4. Audio Publishing & Podcast Platforms

    Anchor is

    5. Course & Webinar Creation Platforms

    Gumroad is

    6.Online Community Engagement Platforms

    PeerBoard is

    7. Project-Based Funding Platforms

    KickStarter is

    8. Tips, Patronage, and Fan-Based Funding Platforms

    Patreon is

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    What Is Email List Portability and Why Is It Important for Bloggers?

    What Is Email List Portability and Why Is It Important for Bloggers?

    What is Email List Portability?

    How to Start Writing on Medium, start blogging on medium, medium blog, medium blogging, medium writer, how much money does medium pay per article, anonymously publishing on medium, medium earnings, medium blogging guide, blogging guide, medium guide, medium faqs, casey botticello medium, casey botticello

    Written by Casey Botticello

    December 12, 2020

    Every once in a while, I notice specific concepts referenced by a number of top digital marketing experts. These topics are widely known, and are implemented by many content creators, however, these topics have yet to be discussed in larger circles because they lack useful and succinct terminology.

    While there has been plenty of discussion among bloggers about the importance of “building an email list” (which, as an aside, actually is good advice), most people overlook the more nuanced corollary to this advice:

    Bloggers should build a highly portable email list, in order to maximize the value of each newsletter subscriber.

    Searching Google for the exact phrase currently yields only 3 (largely, unhelpful) results:

    Email list portability refers to the ability to transfer your email list and the associated subscriber data, from one email marketing system to another.

    Email list portability is a constant concern for bloggers who rely upon third party platforms, which vary in the level of access that they give you to your subscribers’ information.

    For example, consider a digital publishing platform like Medium.

    Medium has only recently announced that it was giving its writers the ability to export limited information about their newsletter followers. This represents one of the more strict extremes of email list list portability.

    Under Medium’s system:

    • Until recently, writers had no way of accessing any data relating to their subscribers. Most notably, there was no way to generate and export an email list with all the contact information of your followers.
    • Even under the new system, which allows publication editors to export limited data, Medium remains in control, and insists on acting as the middlemen between writers and their audience.
    • Consequently, if you were to be banned from Medium or decide to stop using the platform, it would be tough to bring your audience with you.

    The other extreme offers complete email list portability. This setup consist of a self hosted blog/website, with some type of lead generation system.

    Yes, even in this scenario you are somewhat dependent upon a third party service when it comes to actual email marketing (i.e. Mailchimp, Convertkit, etc.). but the actual email list, along with any possible subscriber information, belongs to you. You own your email list.

    That is not to say that Medium’s more restrictive email list portability is a deal breaker. I love the site and rely upon it to generate large amounts of traffic and build a following on both Medium and my own third party platforms.

    It’s a pretty straightforward deal. I post content on Medium, leveraging their platform and domain authority for increased exposure. Medium allows me to use their platform, promote my brand, collect limited subscriber data. Medium in term gets endless “free” content from a small army of writers.

    Why Does Email List Portability Matter?

    1. Ownership

    You do not own Facebook, Twitter, Medium, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies.

    On the other hand, when you own your email list, and it is not influenced by decisions of other businesses. The ability to export your subscriber data, and move to another platform, is a key component of “owning your email list.”

    2. Segmentation

    Your email subscribers have already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation.

    Email marketing segmentation isn’t a tactic reserved only for brands with the most advanced marketing automation software. With a simple email marketing service and a bit of creativity, you can start targeting your audience with these easy segmentation strategies today.

    3. Direct Communication

    People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

    You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.

    Every internet user has at least one email account. A recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth.

    This is precisely why every smart business in the world has an email list.

    Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.

    They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time

    4. Community Building

    Having direct access to your subscribers is essential to building an online community.

    An online community is a group of people who interact with each other on an online platform. These communities can range from the billion-person Instagram community to a 10-person community of coffee lovers that rates artisan cafes in their city through a private Facebook group.

    A major part of building a successful online community, is having the ability to reach out to your readers directly. If you can only export limited email contact information from a platform (i.e. you can export links to profiles or just names, and not their emails), building an online community can be very challenging.

    5. Fees

    Increased email list portability gives writers the ability to avoid transaction fees imposed by third party platforms.

    For example, if you have a paid Substack publication, Substack charges 10% of your subscription revenue. In addition, there is a credit card fee charged by Stripe, their payments provider (2.9% and $.30 per transaction fee).

    At any given time, Substack could increase its fee it charges writers. Or you may want to switch to another platform that charges a smaller fee.

    However, you can only “leave” Substack with information that they give you access to about your subscribers.

    In the specific case of Substack, there is pretty high email list portability, meaning, you can easily export a list of your subscribers to a standard spreadsheet and import them to a new platform.

    However, not all digital publishing platforms are as flexible with the data your have access to, and email list portability is often overlooked by writers who start writing on one platform, without giving it too much thought, and then feel trapped.

    Conclusion

    Bloggers should build a highly portable email list, in order to maximize the value of each newsletter subscriber. Email list portability ensures that writers have total ownership of their email list, can segment subscriber data, maintain direct communication with their subscribers, building an online community, avoiding fees charged by third party platforms.

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    7 Proven Strategies For Driving Traffic To Your Blog

    7 Proven Strategies For Driving Traffic To Your Blog

    7 Proven Strategies For Driving Traffic To Your Blog

    increasing blog post traffic, how to increase traffic to blog, proven strategies for increasing blog traffic, 7 Proven Strategies For Driving Traffic To Your Blog, blogging guide blog, blogging guide medium, blogging guide substack

    Written by Casey Botticello

    November 23, 2020

    Setting up a blog is a smart move. After all, blogging is considered one of the leading content marketing strategies. But just starting a blog and writing a few posts is not enough. You also need to drive traffic to your content in order to reap the results for your business.

    Traffic refers to people who visit your blog. More visitors can lead to an improvement in your blog’s reputation on the internet, not to mention a higher possibility of getting conversions. There are a number of proven ways to get more people to click on your blog posts and actually read them. Below are seven of the top strategies to employ right now.

    1. Share your posts on social media

    Most, if not all, of your readers will have at least one social media account. It makes sense, therefore, to share your blog posts on all relevant social networks. A single retweet on Twitter or share on Facebook, could easily attract readers who probably would not have encountered your content otherwise. If even one of your posts manage to achieve viral status, your blog traffic could take off exponentially. You can also consider promoting (boosting or sponsoring) a few of your posts that are popular among readers to attract even more attention.

    If you don’t have time to manually share your content, consider using a service such as PenSignal. PenSignal is an easy to use tool that auto-tweets your posts on a predetermined schedule.

    2. Create strong Headlines

     The importance of crafting catchy and memorable headlines cannot be stressed enough. Most internet marketers even agree that the headline is as important as the content. Others suggest spending most of your time creating the best article title and the rest on writing the content.

    Why? People won’t click on your post unless the headline arouses their curiosity. And, according to Copyblogger, only 20% of the people who see your headlines will follow through with reading the content.

    With that said, your headlines need to be eye-catching, powerful, and interesting. The first step to doing this is to truly understand what your target audience is interested in. If you have a blog about food preparation, for example, your readers will probably be interested in tips on how to save time and money in the kitchen, unique methods to prepare common foods, and even gadgets related to meal preparation. If you are not sure what is interesting in your particular field at the moment, Quora is a great platform to find out what topics are driving conversation on the internet. In addition, here are some other useful tips on how to create compelling headlines for your blog posts:

    • Include a number or statistical data in your headline. Odd numbers are considered to be more authentic than even numbers.

    • Personalize your headlines by using the words you, your, or referring directly to what they do (“bloggers,” “drivers,” “movie-goers,” etc.).

    • Use common, simple words that readers can relate to.

    • Research words that trigger emotional responses in readers when placed in a headline. A few examples include breathtaking, miracle, amazing, grateful, guts, sensational, uplifting, surprising.

    • Ensure your headline promises some value in relation to your audience’s specific needs. Follow this up with content that provides solutions your readers are likely searching for.

    3. Create evergreen blog posts

    There are certain topics that people will always be interested in, regardless of the amount of time that has passed since being posted. A blog post about top trending Christmas décor ideas in 2020, for instance, will lose relevance as soon as the season is over. On the other hand, a post about 10 useful DIY Christmas decoration ideas will remain interesting for years to come. That’s what evergreen topics are all about – articles people will always find useful.

    You need to have plenty of these on your blog to attract readers who are looking for helpful content relative to their needs. Evergreen content, especially in the form of list pots, are great for SEO purposes and can help to reduce bounce rate. Moreover, having evergreen content means you will have posts that can be shared on social media at any time if you are not able to keep up with your regular post schedule for whatever reason. Just to note that evergreen posts are usually long-form content. In fact, content marketing statistics suggests that the longer they are (1,500 words or more), the more shareable they tend to be.

    4. Pay attention to SEO

    As you probably already know, SEO stands for search engine optimization, and refers to how search engines present your content to people who use them to get information. For example, if someone goes to Google and types in “best desktop computers,” the search engine will look for content that provides the most relevant answers to that query – based on specific algorithms – and show it to them. Of course, the article or webpage with the most suitable content relating to the keywords will be shown at the top of the search results. And that’s what SEO is all about.

    This might seem a bit technical for the average blogger who just wants to create blog posts and has little knowledge about what goes on in the backend. However, the main thing to remember when thinking about SEO is to craft high-quality content people will be interested in reading. Also, coming up with great headlines as mentioned earlier helps with SEO. In addition, there are increasing numbers of tools and resources that simplify SEO and how to implement it in your content marketing strategies.

    Bloggers using WordPress, for example, can install the Yoast plugin, which helps with making blog posts SEO-friendly. There are also many tools and tutorials that helps with understanding and practicing SEO, including finding suitable long-tailed keywords to target.

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    5. Engage with others in the blogging community

    Other bloggers and marketers may be willing to share your content if you engage with them. You can, for example, post comments on blog posts created by other bloggers in your field. You can also choose to feature content from other creators on your site, seek out content collaborations or even conduct interviews and post them on your blog. Featured bloggers and marketers will only be too happy to share the content they are featured in, and maybe even unrelated posts on your blog to their respective audiences. As you can imagine, this will also lead to increased traffic as your blog will be exposed to readers from other platforms.

    6. Use suitable images

    A suitable image helps to make a blog post more shareable when posted to social media. It also helps with SEO, especially when appropriate alt-text is used. Great images tend to have high resolution and are relevant to the topic being discussed. Infographics also make great images, especially for sharing on graphic-intensive platforms such as Pinterest and Instagram.

    Finding good images for your blog post is not difficult nowadays. There are a number of websites, including Unsplash, Pixabay, Pexels, etc. offering free stock images. If you have photographing and editing skills, you can also create your own images as well.

    Two popular choices for editing images are Visme and Canva.

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    7. Set up a newsletter

    A large portion of the people visiting your blog on a daily basis will be returning visitors. This means you want to give as many people as a possible a good reason to return. This is where email marketing comes in. Setting up a newsletter means people who subscribe will receive updates on articles you write in the future and then click back to your blog if they receive something they are interested in reading about. Substack is one option that makes creating a newsletter simple. However, there are a number of Substack alternatives worth checking out.

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    Conclusion

    The more viewers you get to visit your blog, and who actually take the time to read your posts, the higher the chances of achieving your targets, whether that means more direct sales, subscriptions, or downloads. Be sure to try out the above tactics to start increasing traffic to your blog.

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    How to Protect Your Privacy as a Blogger

    How to Protect Your Privacy as a Blogger

    How to Protect Your Privacy as a Blogger

    how to protect your privacy as a blogger, blogger privacy, risks of blogging, negative consequences of blogging, how to protect your blog, how to secure your blog, how do i protect my blog name, is blogging safe

    Written by Casey Botticello

    October 21, 2020

    For most bloggers, a blog is a place where they can express themselves freely and openly, connect with like-minded individuals, and share their experiences or expertise.

    However, in an ever-connected digital world, maintaining your online privacy can be very difficult. It is especially difficult to protect your privacy as a blogger.

    The first step in protecting your privacy as a blogger, is to assess the level of privacy you want to maintain. It’s important to remember that there is no single optimal strategy. Guarding your privacy will vary based on the type of content you write, the focus of your blog, and the people in your life.

    At one extreme is choosing to blog completely anonymously. You can set up your blog so that there is little or no trace of your website ownership. You can write under a pen-name and never post your real photo. You can even mask your IP address so that nobody can track your location.

    At the other extreme, there are bloggers who share every minute detail with their readers. In many cases, these readers know more about a blogger than the people who have actually met the blogger in person. They post photos of their family, write under their real names, and may even share personal details such as their income, faith, or deeply personal experiences.

    As with most things, the answer for your blog probably lies somewhere in the middle of these two extremes. But it’s important to consider what level of privacy you want. Because once you make something public online, it is virtually impossible to make it private again.

    Some of the things you should consider in assessing the level of privacy that you want to achieve as a blogger:

    • Whether you are trying to build a personal brand;
    • If you feel comfortable sharing your personal and professional life;
    • Whether your friends and family may be comfortable being mentioned in your blog;
    • How transparent you want to be sharing earnings data from your blog or the topics you document;
    • Whether you want to create a publicly and likely permanently) viewable record of your thought, ideas, and experiences; and
    • How frequently you plan to post.

    The most important thing is to anticipate and plan for your level of needed privacy. If you are unsure, err on the side of caution, and initially guard your privacy, using the tools described in this article.

    “In an ever-connected digital world, maintaining your online privacy can be very difficult. It is especially difficult to protect your privacy as a blogger”.

    Steps Bloggers Can Take to Protect Their Privacy

    1. Domain Privacy

    The domain name governing body ICANN requires all website owners to make their personal information publicly available. When you give your contact information to a domain registrar, it’s added to the public database; WHOIS. Anyone can look up your contact details if they search the WHOIS records using your domain name alone.

    Domain registrars offer domain privacy through a service called WHOIS privacy protection. WHOIS privacy protection is a service to protect you from people finding your personal information in the WHOIS records. Buying into this will hide a domain registrant’s personal information from public view to keep it private.

    Domain privacy offers:

    • Protection from endless spam and phishing attempts
    • Anonymity from rival websites, stalkers, and prying eyes
    • Increased security from cyber-attacks

    If you already have a domain, you should be able to buy domain privacy from your domain registration company. If you are looking to set up your blog or add domain privacy, I would recommend Namecheap. One of the great features of Namecheap is that they include lifetime domain privacy for free with any domain. Normally this would cost $7-$12 per year with a registrar like GoDaddy.

    2. Use a VPN

     A virtual private network (VPN) gives you online privacy and anonymity by creating a private network from a public internet connection. VPNs mask your internet protocol (IP) address so your online actions are virtually untraceable. Most important, VPN services establish secure and encrypted connections to provide greater privacy than even a secured Wi-Fi hotspot.

    I’ve used ExpressVPN for years and have never had an issue with their service, so it’s my go to recommendation for bloggers. However, there are many options.Whatever you do, do not rely upon a free VPN.

    Free VPN providers need to cover costs and turn a profit. Instead, they generate revenue from their customers using hidden tools and tricks. Using a free VPN could actually make you less safe online, cost you more than you know, and ruin your entire internet experience.

    3. Limit Revealing Personal Information

    If you choose to reveal any of your personal information online, make sure that you keep it to the absolute minimum.

    This caution should extend to you sharing information about others, such as your children, spouse, partner, employees, or coworkers.

    If you share personal accounts or stories, you can always alter the details slightly (or carefully omit them), so that someone reading your blog cannot use this information to harass you.

    One of the most common ways that bloggers leak personal information is by linking their personal social media accounts to their blogs. While sharing your life on social media can help establish trust with readers, it can also put you in danger.

    Even the smallest of details about your life can compromise your privacy.

    4. Use a P.O. Box

    If you use email marketing, then it’s smart to have a mailing address that’s separate from where you live. You don’t want your home address being broadcast to each and every person who subscribes to your newsletter. Check with your local post office about opening a PO box there, or use a service like VirtualPostMail to scan your mail for you.

    5. Create a New Email Address

    There are many uses for a second email address, but ensuring personal online privacy is perhaps one of the best applications.

    If you are a blogger, you will likely want to allow readers, journalists, or potential business partners to contact you. However, if you post your personal email on your blog, you will likely be inundated with spam messages and in some cases, unwanted messages.

    Creating a second email account is very easy, and can be done for free using Gmail, Yahoo, and other email providers.

    6. Use a Burner Phone or Second Phone Number

    Using a “burner phone” or establishing a second phone number can be a great way to protect your privacy as a blogger.

    As a blogger, you will likely need to use your phone for two-factor authentication for your blog, email address, and various apps and digital tools.

    7. Moderate Comments

    When blogs get popular, the main issue becomes grappling with feedback. Most blogs have a comment section where visitors are free to leave their opinions. Unfortunately, the comment section can also be misused by people with malicious intent. Since it is possible to leave links in this section, a number of fraudulent links might be left in your pages and thus pose a risk for you and your readers. You should always moderate the comment section so that you can protect yourself and your audience.

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    7 Useful Tips to Help Remote Workers Cope

    7 Useful Tips to Help Remote Workers Cope

    7 Useful Tips to Help Remote Workers Cope

    how to work from home, remote working, remote working infographic, remote work pandemic, wfh article, wfh guide, wfh remote work, how to work remotely duing covid 19, how to work remotely during pandemic, pandemic work remote, negatives of working remotely

    Written by Casey Botticello

    September 23, 2020

    Remote work is not a new concept. Data from the US Census Bureau and the Bureau of Labor Statistics showed that, in 2019, about 3.4% of the U.S. workforce was already taking part in fulltime or partial remote work.

    Since the COVID-19 breakout, however, a whopping 88% of organizations around the world made it mandatory or optional for employees to work from home (WFH), according to a survey by Gartner, Inc. This means millions of people who usually traveled to their employers’ workspaces have had to quickly adjust their professional lives in order to work from home. If you are among those who have had to ditch the company cubicle for a home office or cozy corner in your home, it is possible you may feel out of sorts.

    If there are kids or other family members around, it can be even more difficult to keep focused and maintain creativity. Yes, remote work does come with its challenges, but there are obvious benefits to look forward to. Not sure how to make the most of it? In this article, you will learn seven remote working tips to help you make a seamless transition from the corporate office to a fruitful WFH experience.

    1. Pick a suitable workspace

    Whether you are confined to your small apartment or have several rooms at your disposal, the spot you pick for remote work can affect how well you do. You need a cool spot in your home where you feel comfortable and that is not cluttered. Try not to work from your bed or sofa. Have a suitable work desk and chair in place that you can set up to feel like a small home office if you don’t already have one. Also, ensure there is adequate ventilation and that the lighting is suitable for reading and virtual meetings.

    2. Keep the communication going with the team

    Now that you are working from home, you won’t have the opportunity to sit in a staff meeting and hash out ideas for a new campaign or discuss strategies with staff. But this is not the time to slack off on communication. Instead, you need to communicate with the team even more. Check in with team leaders and managers to go over tasks assigned to you. If you are in charge of a project, provide regular status updates on the progress being made. Provide additional information to team members when and where necessary. Take time out to say “Hi” to co-workers over Skype, Zoom, etc. Share new ideas with the team and ask for feedback. The more you communicate with your team, the more seamless it will be working from home.

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    3. Invest in suitable WFH tech

    Working from home can be frustrating at times when the technology fails. From the internet signal being low to having a slow computer, remote work can easily be plagued by tech problems that make it impossible to get work done. There are quite a few apps and websites that can test your internet speed to see if you need to upgrade to a faster service. You should also audit your devices’ capabilities in terms of processor speed, RAM size, and storage. Does your laptop have a high-quality HD webcam suitable for video calls? Would having a second screen make it easier for you to carry out certain tasks? Is your keyboard and mouse comfortable enough for daily work? These are all important considerations that can affect your ability to work remotely. Another good investment for remote work is a noise-cancelling headphone, which helps to block out background noises when you are on important calls or need to listen intently to work-related aucommunication work from home, stay in touch, work from home technology, blogging guide, medium writing

    4. Take regular breaks

    It is easy to get caught up in a task that has you stuck to one spot in front of the computer for hours. This can have negative effects on your physical health. In addition, 37% of remote workers responding to a survey said taking regular breaks helped to boost productivity. It is a good idea to take breaks once per hour to stretch the legs, get fresh hair, and redirect focus. Setting an alarm on your phone or clock will help to remind you every hour to take a break.

    taking breaks at work

    5. Set boundaries

    Because you are now at home, friends and family members may feel they can now pop up anytime they please. People living with you might also think you can give them attention whenever they need it. If you allow either scenario to play out every day, it will certainly affect your ability to be productive and do your work properly. It is important to let the people in your life know that you are still at work even though you are at home, so your time and space still need to be observed and respected. If you have kids, talk to them about why you can’t be available all the time and why they need to keep things down. Hire a babysitter to help you out if you have to. Let friends know when are suitable times to come see you. Setting these boundaries will enable you to do your job just as well as you would in the office, or maybe even better.

    set work boundaries

    6. Take care of yourself

    Working from home can quickly blur the line between working time and leisure time. The way to combat this is to maintain your usual leisure and self-care activities that you practiced before you started working from home. If you used to meditate/do Yoga in the mornings, go to the gym after work, relax in front of the TV after dinner, etc., when you used to go out to work, you can set aside the corresponding periods of time for the same activities. In addition, you should make time for social interaction, which is also important to your mental wellbeing. The point is, self-care should not be compromised now that you are working from home. Schedule your work day to ensure you are also paying attention to your body and mind.

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    7. Focus on the benefits

    Remote work can feel strange, especially for the first month or so. Moreover, it is easy to feel isolated if you are used to being around plenty of people in an office environment, but now have to be cooped up at home, alone, or with people who can’t relate to your work activities. However, there are many positives to working from home that you can focus on. These include the huge savings from not having to take public transportation or purchase fuel for your car, or buying your daily dose of coffee from Starbucks. Not having to prepare professional attire for daily wear can also save money and time. If you have a spouse and/or family, remote work also allows you to spend more time with them. By focusing on these perks of remote work, it will become easier to cope with the change.

    Conclusion

    Remaining productive in a home environment where there are distractions such as Netflix – and no supervisor looking over your shoulder – can seem unlikely. However, putting the tips above into practice can lead to a successful experience when working remotely.

    And who knows? You may even find new opportunities to make money online and generate new sources of passive income.

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