Blogging Terminology

The blogging revolution has introduced a whole new set of blog terms and acronyms. This guide explains some of the most important blogging-related terms.


Search Engine Optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.


Sending emails to a select audience or group of individuals likely to be interested in the message. Targeting is very important for an email marketer because a relevant email campaign will yield a higher response rate and result in fewer unsubscribes.


The most basic explanation of alt text is that it is a description of a visual element, usually a photo. It adds context and describes in words information that sighted readers will get by looking at the image.

Canonical URL

The canonical URL is the best address that a user can find a piece of information on. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.

Google Penalty

A Google penalty is a type of punishment given to websites that have disregarded Google’s Webmaster Guidelines (e.g. by using Black hat SEO tactics). Penalties can be given via Google’s algorithm or manually by the webspam team. Depending on the severity of the infringement, a Google penalty can result in reduced rankings in Google’s results or the removal of a website from Google’s results altogether (see de-indexed).

Click-Through Rate

Click-through rate (CTA) is measurement of how many people clicked on a particular link. You can measure CTR on your website based on the number of visitors. Can also be used with email marketing to measure people who clicked on a link within your email.

Click Bait

Click bait is a headline that gives you the feeling that you’ve developed a catchy, viral, eminently shareable piece that’s bound to draw readers in. It’s designed to be sensational so that it can be the magnet that brings people to a web page.


Call To Action

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”

Bounce Rate

Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.

Lead Magnet

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.


An infographic (or information graphic) is a visual representation of information or data. But the meaning of an infographic is something much more specific. An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.


XML Sitemap

An XML Sitemap is a file especially designed for search engines that lists all the links to your website. Unlike a sitemap, XML sitemaps are submitted to the webmaster tools to crawl a website.



Breadcrumbs are a navigation aid which is located above your main content, showing the name of the blog post plus links back to the category page(s) and homepage. Breadcrumbs help your readers understand where they are in your site and how to get back to the category page or home page.


Host (also known as web hosting) is the company that gives you the space to house your website and maintain your files.

Anchor Text

Anchor text is the actual text of a link to a webpage. Anchor text helps readers and search engines understand what the destination page is about. Using relevant, keyword rich anchor text is much better for SEO than generic terms such as ‘here’ or ‘click here’.

Semantic Search

Semantic Search is based on contextual searching wherein there is an effort to understand user intent. In layman’s terms, semantic search seeks to understand natural language the way a human would.

301 Redirect

A way to make one web page redirect the visitor to another page. whenever you change the web address of a page, apply a 301 redirect to make the old address point to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.


To a large degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. The total number of backlinks can often include many links from the same referring domain or multiple referring domains.


A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot.


Hyperlink is used synonymously with the word “link,” this is clickable content within a web page that takes the user to another page, website, or within part of the same page. The text that comprises the hyperlink is referred to as the “anchor text.


A header is the top part of your blog, appearing before any pages or posts. Headers generally include items such as logos, taglines, and navigation menus, which are meant to set the tone or theme of your blog.


Indexing is the process by which search engines find your content and then make it available to users by storing it and displaying it in search results. To know whether or not your content has been indexed simply do a search for a page and if a search engine returns your page then it has indeed been indexed.

Domain Authority

DA (Domain Authority) is a score developed by Moz that seeks to put a number on how much authority a website has. A website with a lot of high-quality backlinks will have a high DA, whilst a website with few backlinks and/or lower quality backlinks will have a low DA.

Meta Description

A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.

Affiliate Marketing

Affiliate Marketing is a relationship between an advertiser and a publisher (blogger, influencer) in which the advertiser pays the publisher to promote their product or service.

Content Management System (CMS)

A content management system (CMS) is the platform where you update your blog. The most popular CMS is WordPress.

Content Marketing

Content marketing is a type of marketing that includes creating and sharing of content such as videos, blogs, and social media posts that does not necessarily promote a brand but meant to educate and spark conversations.


Do-follow is an HTML code used to give search engines permission to ‘crawl’ certain links. In the blogging community, it’s also known as ‘link juice’.


HTML stands for Hypertext Markup Language. It’s the coding used to display certain elements on a document or web page.

Evergreen Content

Evergreen content is website content that is not tied to a particular date/season, is always relevant and does not go out of date. To perform well in search engine results, a website needs to have plenty of evergreen content

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